Highland anti-smoking efforts commended

NHS Highland, Highland Council and Inverness College win national award for work to protect children from tobacco

Tuesday 14th May 2019

NHS Highland, Highland Council Trading Standards and the University of Highlands & Islands’ Inverness College have been recognised for their work to make the next generation tobacco-free.  

The organisations are working towards Action on Smoking’s (ASH) Charter for a Tobacco-free Generation, which aims to bring about a generation of non-smoking Scots by 2034.

Sheila Duffy, the chief executive of ASH Scotland, said: “Scotland has a vision of putting smoking out of fashion for the next generation, with fewer than five per cent of the population still smoking by 2034. The Charter is proving an effective way to align organisations in the fight against tobacco and particularly the harmful effects it has on children and young people.

“I’m delighted to present The Highland Collaborative with a Charter Award to recognise their significant positive contributions in support of the Charter principles. Each step an organisation takes furthers Scotland’s progress towards a generation free from tobacco.”

Students at Inverness College produced a series of short films to highlight the ‘Not a Favour’ campaign, which aims to stop adults buying cigarettes and other tobacco products for young people.

Stickers were also plastered across Inverness to promote the anti-tobacco harm initiative.

NHS Highland’s health improvement specialist Eve MacLeod said staff were “delighted” at the award.

She continued: “As a health board we have a responsibility not only to treat people when they become unwell, but to help keep them healthy.

“Our local young people have made their voices heard with these videos, and we are all really pleased with how well the campaign has been received. Working together in a collaborative way has helped to increase the reach of the campaign.”

“We are committed to a smoke-free generation by 2034 and we will work closely with partners’ agencies across Highland, and indeed the rest of the country, to ensure we achieve that aim.”

Claire Kilburn-Young, who works as a wellbeing officer at Inverness College, said: “The students involved all excelled in their creativity and professionalism and we are extremely proud to see their work and that of the wellbeing team recognised. Inverness College UHI continues to work towards a tobacco free campus as part of our Healthy University strategy with smoke free outdoor events and other initiatives.”

Highland council trading standards manager David MacKenzie added: “We were happy to help the young people of the Highlands by supporting the #notafavour campaign and are delighted that the work carried out by the Highland Collaborative has been recognised nationally.”